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Adidas - 
Adidas Sports Base 2019

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Background & Challenge

Adidas launched their 3rd adidas Sports Base in Hong Kong with an aim to maximise the reach to a wider group of targeted audience outside of sports enthusiasts.

The Solution

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Pinocchio was appointed to manage and execute all communications channels for adidas, including public relations, media relations, media events, KOL engagement, issue management, social media content curation and community management. The one-month campaign consists of a great launch event with 6 weekly hypes and a two-month social media content planning.  The campaign has achieved an outstanding result that far above the target KPIs.

  • No. of post :158 vs 76 = ↑ 107%

  • Social impression: 10854168 vs 3333131 = ↑ 226

  • Social engagement: 28754 vs 27646 = ↑4%

  • Game participation: 61954 vs 57100 = ↑8%

  • PR Media Value: 30,990,178 vs 3m = ↑933%

  • No. of participants: 6049 vs 5089=↑25%

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