Bonaqua -
A Warmer Winter Without Waste
Background & Challenge
With the vision of “World Without Waste”, “The Coca-Cola Company” would like to build Bonaqua® brand reputation and response to the public concern on increasing plastic wastage. So they launch the pilot Bonaqua® water station at Hong Kong hiking trails.
The Solution
The agency strategically selected a grass-root influencer “Lin Jeh” who has the level of credibility and authenticity to be the ambassador for the environmental initiative of the Water Station launch. We also emphasised the importance of making a commitment to launch 300 Bonaqua Water Station by end of 2019 to tackle the lack of infrastructure for B.Y.O.B.
-
2.3 million video views within one month with over 3,300 engagement
-
Achieved 80% of awareness and 60% liking from survey by campaign tracker (Dec 2018).
-
Brand Trust of Bonaqua® has recorded a significant increase of 7 points (19%) after the Bonaqua® Water Station launch from 37 to 44. Brand Love of Bonaqua® has also tracked a 2.3% increase from 2.17 to 2.22.
