Coca-Cola -
“Taste Our City” themed Tall Can
Background & Challenge
Coca-Cola was launching a new tall can design in Hong Kong. To excite the market with the new tall can design and celebrate the long history that Coca-Cola shared with Hong Kong people, a new theme of “Taste Our City” is launched with a series of 8 special heritage can designs.
The Solution
The Agency held an exhibition with the 8 gigantic “Taste Our City” Coke Can and 3D floor painting and audio story-guide was held in Harbour City. Hins Cheung was invited to officiate the ceremony as a super fans of antique and heritage. KOLs and media were invited to participate in the launch event.
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Over 250 pieces of news clippings were generated among media and KOL, totalling media value of over HK$5 million
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Over 5,000 visitors were engaged through the exhibition within one week and redeemed
