Animal Furdel Awards
Background & Challenge
Kakato has been the most recommended cats and dogs tinned food brand by veterinarians and pet shops. The brand would like to draw public awareness and brand love.
The agency launched a campaign called “Kakato Animal Furdel Award”(卡格動物毛範獎) to encourage public to vote for inspiring animals from different adoption centres and animal volunteers. Through creating the campaign website, social media content, award presentation, thematic video and media planning to strengthen the consumers’ understanding of Kakato’s good quality products and raise the public concern on animal welfare.
Fostered Hong Kong into a pet-friendly city by promoting mutual love and care between humans and animals