THE HONG KONG JOCKEY CLUB CHARITIES TRUST - JOCKEY CLUB YOUTHCREATE SERIES:YC16
Background & Challenge
HKJC gathered 16 Integrated Children and Youth Services Centres (ICYSCs), in search of new ways to engage with youth. In the final year of the project, it aimed to raise the public awareness and initiate changes to ICYSCs as well as the community.
The Solution
The agency provided marketing consultancy and mentoring for the youth’s projects, also organised online promotion and presentation events, in order to bring young people’s crazy idea to real life. Cooperated with Youtube channel WHIZOO and the illustrator Tony Electronics, the intelligent idea of the young brain caught more attention from the public.
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Engaged 16 Intergrated Children and Youth Centres
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Provided stage for 50+ teenagers to turn their imagaination into reality
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100k+ views for the idea sharing show featured with WHIZOO
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1000+ likes for the thematic product posters featured with Tony Electronics
