Kowloon City -
Meta Kowloon City
Background & Challenge
As the government’s redevelopment projects commenced at Kowloon City, which has been an area with a long history, The Hong Kong Kowloon City Industry and Commerce Association took lead in sharing with the public the area’s stories and best tasty bites, while also stimulating consumer visits and spending at the area.
We ideated and developed the city’s first community metaverse, promoting the area’s inherited delicacies through an innovative O2O experience. Logging on to the metaverse, the public will be able to walk through the virtual exhibitions of participating delis, learning about the recipes and traditions.
Created an interactive way for the public to learn the stories behind the 12 inherited delicacies in the area