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THE HONG KONG JOCKEY CLUB CHARITIES TRUST -
PROcruit C – Professional Traineeship for First-time Job Seeker
Background & Challenge
It has always been a challenging task for teenagers, as a first-time job seeker, to find a meaningful first job in their career. Funded by The Hong Kong Jockey Club Charities Trust, a new campaign ”ProCruit C” was launched to provide meaningful job opportunities to teenagers in Hong Kong, with an aim to evolve caring business into a profession and fuse in creativity and new energy into traditional social businesses.
The Solution
Our agency was responsible to develop the whole branding and marketing communications for this campaign, including brand name, logo design, visual identity, video and visual production, advertising, media planning and marketing communications.
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