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RYO - 
Brand launch in Hong Kong


Background & Challenge

Ryo is a leading brand in Korea and the products are popular in Asia, esp. in Hong Kong, Taiwan & China. Its official launch in Hong Kong was in Oct 2018.

The Solution


Spoon handles the marketing strategy, brand positioning, traditional ATL & BTL communications, POSM support, social media content curation, PR event and media buy.

  • 2nd hair loss brand in 2019

  • 6th shampoo brand in 2016

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