Background & Challenge
Beauty does not have a weight limit, so does working out. High-intensity exercise is not meant for everyone, but fun and easy are always appealing to make it a habit in the long run.
As an awareness campaign for Satami’s plus size sportswear, we lined up a collaboration between the brand and Asia’s first plus size model agency 肉肉事務所 ChubbyChubby Model Management to deliver a series of funnier and lighter dance, yoga and fitness workshops, encouraging all women to take their first step exercising, and to enjoy the happy hour vibes at the events where SATAMI BRAtenders would be present to serve drinks and share tips on choosing sportswear.
Delivered 9 workshops of different exercises, enjoyed by xx participants, each with unique body shape and situations