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Smartone -
5G Lab Campaign


Background & Challenge

To showcase SmarTone’s leadership in the 5G technology and showcase the development of 5G in Hong Kong to the general public, SmarTone has launched 5G Lab at Sky100 in 2021. To continue raising the awareness of 5G applications and showcase various technical applications in different scenarios in Hong Kong.

The Solution


Pinocchio handled the campaign covering booth design, KV productions, video productions, OOH developments and digital banner ads adaptations and event management.

  • Record-high Venue Attendance: ~400k visitors, which includes over 170 KOL visits and shared on social media, and over 750k free reach via earned media,  in only 7 months despite multiple CO-VID lock-down periods

  • The exceptionally record-high lead generation rate

  • Remarkable post-event feedback: positive and encouraging feedback from visitors completing exit survey.

  • Generate high-value growth in the brand attributes

  • Compelling audience engagement, including over 60 positive media coverage

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