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Smartone -

SmarTone x KMB 5G Bus

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Background & Challenge

SmarTone partnered with KMB to launch the first-ever 5G Bus in Hong Kong, with an aim to showcase the power and benefits of 5G network to the public and make every bus ride more enjoyable.

The Solution

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Pinocchio Communications handled the ideation, media relations, event management and overall communications, amplifying the initiative via over 60 pieces of coverage on major local news titles.

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