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THE HONG KONG JOCKEY CLUB CHARITIES TRUST - Still Awake Late Nite Show by Levelmind

#Branding & Marketing Strategy

#Event management

#Press & KOL Relations

#Social Media & Digital

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Background & Challenge

LevelMind@JC and CLAP@JC aim to support Hong Kong teenagers mental health. The brand would like to have special online happenings, to cheer up and provide quick fix to emotions for the pupils, as well as promote the brands.

The Solution

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The agency have produced a livesteamed music show broadcasting at late night time. We leveraged uprising artists and musical bands, such as P1X3L, Small Pomato, WHIZZ, SENZA A Cappella, with mental health experts and social workers’ sharing, to create synergies.

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  • Rendered emotional support and shared messages promoting mental wellness and Community Learning & Development

  • Over 160,000 video views were accumulated

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