SWIPE EX - Cleaning Literature & Clean TV
Background & Challenge
SWIPE EX is a series of cleaning product that tailor-made for bathroom and kitchen respectively, with upgraded formula and new aroma.
We launched the first YouTube channel in Hong Kong that focuses solely on cleaning. Through creative content production, we have produced over 100 videos for SWIPE across all product line to educate the consumers on how to use their products to clean their house under different circumstances.
We handled the product launch campaign from the packaging design, TVC, Print Ad, social content, engagement, partnership and consignment liaison, planning and execution, and gained positive feedbacks in the industry.
SWIPE EX Sales +700% compared to previous product launch
Overall brand sales +20%
Buzz in the market - some of the limite edition ran out of stock in the first week